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Market Your HomeTown
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Vacation in Your Backyard |
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Build a strong Economy |
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Keep Property Values Up |

A Stong Community can survive a weak Economy.
When you hear the phrase, "Land of the free and home of the
brave," what does it mean to you? When Francis Scott Key wrote
these words in 1814, we were fighting for the right to choose our
own destiny and free to build this new country into a perfect place
to call home.
It was the brave who forged this rugged new country into America.
Today, you might think the struggle to find that "perfect place"
does not require the fight it once did, but you would be wrong. It
requires us to foresee the future, plan ahead and work smart.
For decades our communities have welcomed giant "box stores," by offering them tax breaks and
incentives. The local mom and pop businesses, that once supported our communities, slowly
started going out of business. Here's some benefits of a locally owned business.1
Locally-owned businesses:
- Keep the money in the community
- Are the largest employer nationally
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Offer unique and distinctive products and services
- Are more invested in the community's future
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Hire sales people with better product expertise
- Collectively offer a broader range of products
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Offer greater support to non-profit organizations
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MasterWorks is offering to help revitalize small business in YOUR community by helping them provide the three
enticements that lure shoppers to those big stores: Price, Convenience and Selection.
We achieve this through proactive marketing, a volume buying plan and purchasing liaisons, all within Your Town.
In fact, we use the same strategies that built the big box stores. By using the World Wide Web as a search tool,
our online shopping mall as a marketing tool and our Metro Information sites as advertising tools, we effectively
market the entire community as "The Perfect place to Shop, Visit and Live."
This might sound simple but it requires lots of community involvement and coordinated efforts.
It's Teamwork and careful planning that makes the big stores so successful. To compete with
them we must 'Out Match' their efforts.
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1 Source: Newrules.org - Big Box economic impact studies; CivicEconomics.com - Case studies.
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